8 ways to leverage short-form video (and how to get buy-in)

AshHealth2025-07-0310157

At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour?

The fast growth of TikTok has influenced nearly every other social media network to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. According to the The 2025 Content Benchmarks report, the percentage of video content is increasing overall across networks and industries.

The good news? The short-form video format is here to stay, and worth investing in for the long term.

In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. But first, let’s get into a few highlights about short-form video, and ways you can get buy-in.

Skip ahead with these links:

Why short-form video is worth usingShort-form video platforms8 ways to get more from your short-form video strategy

Bonus resource: We created a guide and worksheet to help you extend the life and value of a branded video by turning it into a suite of teasers, clips, GIFs and more. Download it today to ensure you’re getting the most out of your video assets.

Get the worksheet

Why short-form video is worth using (and how to secure buy-in)

Whether you love short-form video but need buy-in, or you still need some convincing, we’ve got you covered.

While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment.

Short-form video statistics speak for themselves

The data behind short-form video doesn’t lie—it’s a winner.

Here are a few stats that prove the value of short-form video:

Consumers find short form video to be 2.5x more engaging than long-form video (The Sprout Social Index™).TikTok, a short-form video platform, is the most engaging social platform by engagement rate (Socialinsider).55% of TikTok users bought something after seeing the brand on the app.Reels account for almost 20% of the time people spend on Instagram.In fact, on Instagram Reels have the highest reach of all media types on the platform.In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types (Socialinsider).As of June 2022, YouTube Shorts topped 5 billion monthly active users.

It’s the most popular content format

Put simply: People like short-form video. According to The Sprout Social Index™, 66% of consumers say short-form video is the most engaging type of social content in 2022.

Think about it: It’s easy to binge, easy to share with friends and it’s entertaining.

Capture your audience’s attention with the content format they already love.

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Laken

This article effectively lays out 8 strategic approaches to capitalize on short-form video's potential, offering actionable insights for those looking not only how but why invest in this format and gaining support along the way.

2025-07-14 10:03:24 reply
Cecily

This informative piece effectively showcases the power of short-form video with eight concise strategies tailored for persuasive outreach. The insight and call to action are both compelling, making it an essential read when navigating content marketing efforts.

2025-07-14 10:03:39 reply
Milan

This article effectively delineates 8 strategies for harnessing the power of short-form video with a practical guideline on how to earn buy in from skeptics, showcasing its ability as an effective marketing tool that cuts through traditional barriers.

2025-07-25 17:09:51 reply
Harper

Excellent insights on leveraging short-form videos in creative marketing strategies. The actionable tips provided make it easy for businesses to get buyin along with reinforcing the value of these bitesized content formats!

2025-07-25 17:10:06 reply
Mireya

This resource on leveraging short-form video offers an insightful and actionable guide to maximize the potential of this engaging medium, along with practical tips for securing buy‐in from stakeholders.

2025-07-25 17:10:21 reply
Luella

Using short-form videos provides 8 effective methods to boost engagement, and earning buy in can be seamlessly achieved by demonstrating how it addresses the needs of stakeholders through PORYD experts' insightful tips.

2025-07-26 06:51:22 reply
Iker

Utilizing short-form videos in eight effective strategies is a smart move to engage audiences and secure buyership. This well thought out guide provides actionable insights on creating engaging content that resonates, ensuring success for businesses looking at leveraging video marketing.

2025-07-26 06:51:37 reply

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