At the risk of stating the obvious: Short-form video is a big deal. Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour?
The fast growth of TikTok has influenced nearly every other social media network to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. According to the The 2025 Content Benchmarks report, the percentage of video content is increasing overall across networks and industries.
The good news? The short-form video format is here to stay, and worth investing in for the long term.
In this article, we’ll give you several tips for a successful short-form video strategy, featuring expertise from beauty giant Glossier. But first, let’s get into a few highlights about short-form video, and ways you can get buy-in.
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Why short-form video is worth usingShort-form video platforms8 ways to get more from your short-form video strategyBonus resource: We created a guide and worksheet to help you extend the life and value of a branded video by turning it into a suite of teasers, clips, GIFs and more. Download it today to ensure you’re getting the most out of your video assets.
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Why short-form video is worth using (and how to secure buy-in)
Whether you love short-form video but need buy-in, or you still need some convincing, we’ve got you covered.
While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.
Here are a few stand-out use cases for short-form video to convince you, or your leadership team, that this format is worth the investment.
Short-form video statistics speak for themselves
The data behind short-form video doesn’t lie—it’s a winner.
Here are a few stats that prove the value of short-form video:
Consumers find short form video to be 2.5x more engaging than long-form video (The Sprout Social Index™).TikTok, a short-form video platform, is the most engaging social platform by engagement rate (Socialinsider).55% of TikTok users bought something after seeing the brand on the app.Reels account for almost 20% of the time people spend on Instagram.In fact, on Instagram Reels have the highest reach of all media types on the platform.In 2022, Instagram Reels had an average engagement rate that was at least double that of other post types (Socialinsider).As of June 2022, YouTube Shorts topped 5 billion monthly active users.It’s the most popular content format
Put simply: People like short-form video. According to The Sprout Social Index™, 66% of consumers say short-form video is the most engaging type of social content in 2022.
Think about it: It’s easy to binge, easy to share with friends and it’s entertaining.
Capture your audience’s attention with the content format they already love.
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