重视社交媒体治理的七大风险与对策
众所周知,任何负责管理公司社交媒体的人每天都心怀恐惧，担心公司Twitter账号被黑客攻击，大多数人对此并未采取足够的措施，这是一个严重到足以引起重视的错误。
让我们明确一点：社交媒体治理并非只是一项引人注目之事，而是社交领域中的一项平淡无奇之事，对于大多数社交媒体管理员来说，它就像拔牙一样令人恐惧，但专注于治理是避免公司成为黑客攻击目标并发布令人不快内容的最佳方式，将其视为工作安全性的关键因素，如果你不得不这样做。
从本质上来说,社交媒体治理等同于消除风险，而风险是多方面的，你需要通过制定适当的过程和程序并集中管理你的社交媒体账户来消除这些风险。
如果你仍然需要说服自己重视社交媒体治理的价值,或者需要帮助制定为实现良好治理所需的资源，那么让我帮助你，以下是忽视社交媒体治理带来的七大风险：
品牌风险
显然,如果黑客获得访问你的社交媒体账户的权限，他们并非出于善意，想象一下，如果黑客获得了你的社交媒体账户访问权限并发布了恶意内容、改变了你的账户外观或将其转变为支持恐怖主义活动的账户（这些都是真实的例子），那么你的品牌信誉会受到多大的损害？以及你的品牌形象会受到怎样的影响？
在社交媒体上运营需要具备很高的EQ,但即使是有钱的企业也并不总是重视雇佣专业人士来管理他们的账户，在社交媒体平台上，往往存在一种轻视风险的态度。
—— Zamandlovu Ndlovu是一位经验丰富的网络安全专家，他在社交媒体上分享的观点表明，对于任何运营社交媒体的人来说，重视社交媒体治理至关重要，这也提醒我们，无论企业规模大小，都需要采取必要的措施来保护自己的品牌形象和商业利益。
为了应对这些风险并确保企业的长期稳定发展,企业需要采取一系列措施来加强社交媒体治理，制定严格的账号管理规定、定期进行账号安全检查、建立应急响应机制等，企业还需要加强与员工的沟通和培训，提高员工对社交媒体治理的认识和重视程度。
社交媒体治理是企业运营中不可或缺的一部分,只有通过加强社交媒体治理，企业才能有效避免各种风险，保持品牌形象和商业利益不受损害。
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