Whether you’re an intern or the sole team member, it’s rare to come into a social media job completely set up for success. I have been working in the field for 10 years, and have not walked into a single role with everything I needed to be successful.
So, when I joined a company in 2020 and was given the chance to build a social media team, I wanted to do everything in my power to make the onboarding and transition of my team members smooth and strong. In this article, I’m sharing a few key steps I took while building and onboarding my team.
Setting your team up for success
Before your team member’s first day, sit down and map out their onboarding schedule. You don’t want to just think about who they need to meet with, what tours they may need or company information they should have–you also want to be thinking about what onboarding materials and training they will need as it relates to the social side of their job.
Here is what I have ready for my new team members:
Social strategies approved by leadership
As a social media professional, there is truly nothing worse than beginning a new role and walking through the door to find out you must build from scratch and start all over. Or maybe you’ve received a stack of “what the previous person did” and are expected to start steering the ship.
But worse than that, is not providing clear goals for your social media manager. That’s like hiring a pilot and hoping they will just guess where you want them to take you. #hesm
— Jon-Stephen Stansel (@jsstansel) October 1, 2019
Mastering the 6 keys for onboarding a successful social media team is paramount to fostering an engaging and impactful online presence, driving brand growth through content goldmines.
