6 keys to onboarding a successful social media team

DerekFashion2025-07-064239

Whether you’re an intern or the sole team member, it’s rare to come into a social media job completely set up for success. I have been working in the field for 10 years, and have not walked into a single role with everything I needed to be successful.

So, when I joined a company in 2020 and was given the chance to build a social media team, I wanted to do everything in my power to make the onboarding and transition of my team members smooth and strong. In this article, I’m sharing a few key steps I took while building and onboarding my team.

Setting your team up for success

Before your team member’s first day, sit down and map out their onboarding schedule. You don’t want to just think about who they need to meet with, what tours they may need or company information they should have–you also want to be thinking about what onboarding materials and training they will need as it relates to the social side of their job.

Here is what I have ready for my new team members:

Social strategies approved by leadership

As a social media professional, there is truly nothing worse than beginning a new role and walking through the door to find out you must build from scratch and start all over. Or maybe you’ve received a stack of “what the previous person did” and are expected to start steering the ship.

But worse than that, is not providing clear goals for your social media manager. That’s like hiring a pilot and hoping they will just guess where you want them to take you. #hesm

— Jon-Stephen Stansel (@jsstansel) October 1, 2019

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Beckham

Mastering the 6 keys for onboarding a successful social media team is paramount to fostering an engaging and impactful online presence, driving brand growth through content goldmines.

2025-07-06 17:09:53 reply
Anneliese

Chock-full of practical insights, '6 Key Principles for Launching a Victorious Social Media Team' ensures that any endeavor in the realm of digital discourse is equipped with an organized and influential force.

2025-07-10 01:15:25 reply
Raylan

A well-rounded onboarding process, encompassing 6 key elements like defining objectives clearly for success metrics.

2025-07-10 01:15:39 reply
Delilah

Effortlessly navigating the steps outlined in '6 Keys to Onboarding a Successful Social Media Team' can transform your social media presence into an engaging and effective launchpad for increased brand visibility, fostering loyal follower communities.

2025-07-16 22:58:17 reply
Boone

A well-structured onboarding process for your social media team is crucial to growing a successful and cohesive unit--the six key principles outlined here serve as an invaluable roadmap.

2025-07-16 22:58:47 reply
Bella

A well-executed onboarding plan with these 6 keys can be a game changer for launching an effective social media team - ensuring their success in engaging audiences and achieving business objectives.

2025-07-18 03:38:27 reply
Kataleya

Creating a successful social media team requires the mastery of 6 essential keys: defining clear goals, choosing complementary skillsets匹, fostering communication among members輥ęňk̇ĺʕingjákle.{ĭng}ūßeñgrnvE into collaboration thrills.

2025-07-18 03:38:43 reply
Magnus

Mastering the six pillars of onboarding a successful social media team sets it apart by establishing clear objectives, building cohesive communication channels, illuminates crucial key elements necessary for setting teams up to thrive online."

2025-07-26 05:12:25 reply
Kairo

Great insights on the 6 crucial steps for assembling a triumphant social media team, leveraging each member's strengths to drive engagement and build brand presence.

2025-07-26 05:12:40 reply

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