17 ways to get more followers on TikTok in 2025

TikTok is one of the fastest-growing social media apps ever—and for good reason. Short-form video has been taking the social media world by storm, with both brands and creators seeing a number of viral moments and opportunities to grow their platforms.

However, you still need the help of some good old fashioned TikTok marketing—and a few actionable tips to help you grow your followers to maximize your viral potential.

Throughout this article, we're going to walk you through 17 ways to get more followers on TikTok so you can start creating content and engaging your audience today.

Why follower growth on TikTok is important

TikTok's home screen is broken up into two different feeds: 'Following' and 'For You.' While the For You Page is dictated by the TikTok algorithm, the Following feed is filled with videos only from the accounts that user follows. This means, the more followers you have, the more Following feeds your videos will appear in—and many users do go back and forth between the feeds.

There are ways to get your content on the For You Page, but having your video content seen by those who follow you can also help your content go viral, help you get more engagement, and help turn those followers into customers.

TikTok is one of the only social media platforms with a feed specifically for people the user is following, making followers even more valuable on this platform than others. Discover how to grow your followers so you can build an engaged audience of TikTok users.

1. Identify your target audience

The first step in growing your following on any social channel is to make sure you know who to target with your content and that you’re creating content that your target audience will enjoy.

There are a few ways to go about this for growing your TikTok following.

First, consider taking a look at competitors and influencers in your industry. What kinds of content are they posting? Take notes on the most popular videos and use them to come up with your own unique ideas.

Next, think about the kinds of content you’ve been publishing on your other feeds. While the content you publish on TikTok will likely be vastly different, you can still pinpoint some common trends and content types or ideas that you know will perform well.

Finally, simply take a minute to review your customer persona again and remind yourself of their likes and dislikes. What would they want to see on a platform like TikTok?

Keep in mind that it’s all trial and error, especially with a new and virally-driven network like TikTok. You can try a million different types of videos before you find the one that really resonates with your audience.

2. Pay attention to trends

Trends are a big thing on TikTok. If you’ve perused the platform before, you’ve likely noticed a few videos follow very similar outlines or use the same sound clip. This is because that type of video is trending, proving its popularity. Try to create a similar video that makes sense for your business and take advantage of relevant TikTok trends.

The best way to discover popular trends is to consume a lot of TikTok content. Look for recurring trends, challenges and sound bytes that you can use within your own content.

You can also head over to the 'Search' section of your TikTok app to see trending news and topics to see if anything there stands out at you.

You can also take inspiration based on real life events that are happening and trending. For example, one of the biggest events throughout 2023 has been Taylor Swift's Eras Tour. Small business Sparta Candle Co. created a Taylor Swift-inspired soap called 'Afterglow,' named after one of her songs, and made a video about it:

#cuttinupwithduane #afterglow #soap #taylorswift #swiftie #taylornation #swifttok #lover #soapcutting #spartacandleco

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