11 best influencer marketing tools you need in 2025

Influencer marketing has a bright future.

According to The 2024 Influencer Marketing Report, almost all consumers (86%) make a purchase inspired by an influencer at least once a year. If your brand isn't working with influencers on marketing campaigns, you’re missing out on a key source of revenue.

Thankfully, finding and working with influencers is much easier than before. Today, influencer marketing tools exist to help you manage and speed up every step of the influencer marketing process.

In this article, we’ve compiled a list of the best influencer marketing tools to get you started.

Looking for an influencer marketing tool that'll help your brand manage the influencer process from start to finish and manage the ROI of your holistic social investments? Try Sprout Social Influencer Marketing (formerly Tagger).

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What are influencer marketing tools?

An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche.

Instead of researching influencers across a bunch of native platforms, then handling manual outreach and reporting, brands can use influencer marketing tools to reach their goals faster. This includes filtering influencers based on certain characteristics, sending pre-written email pitches and finding online conversations about your brand.

Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data is crucial to informing decisions for future campaigns.

Why is it important to use tools for influencer marketing?

Influencer marketing tools help you automate tasks, streamline processes and use business intelligence to run more successful influencer marketing campaigns. Here are some benefits of influencer marketing tools:

Connect with the right influencers. Use AI search, filters and engagement analytics to find the best influencers for your brand.Stay on top of trends. Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers.Make data-driven decisions. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns.Analyze the competition. Keep an eye on what your competitors are doing and compare your progress to create better influencer marketing strategies.

How to choose the best influencer marketing tool for your business

Picking the right influencer marketing tool for your business can feel overwhelming when you have so many options. Keep the following factors in mind when choosing to invest in the right software:

Ease of use. Marketers have too much on their plate to spend hours learning new software. An influencer marketing tool should make your job easier, not harder.Pricing. Choose an influencer marketing software that fits your budget while giving you the features you need. Most tools offer several pricing plans for this reason and you can always scale as you go.Value. Does the tool support your workflows and help you build lasting influencer relationships? Can you filter to find influencers who are the best fit for your brand? Does it offer analytics and reporting to help you prove ROI of your influencer campaigns?

Best overall influencer marketing tool

1. Sprout Social Influencer Marketing (formerly Tagger)

Sprout Social Influencer Marketing revolutionizes the way top brands and agencies harness the power of data and analytics to drive impactful influencer marketing strategies and ROI. With Influencer Marketing, teams can find and engage top influencers, organize and carry out campaigns, enhance productivity and precisely track campaign results.

Managing influencer campaigns with a unified tool helps you consolidate effort, so you can focus on building lasting partnerships that expand your brand's reach in an authentic manner, connect with fresh audiences‌ and increase profits.

With Influencer Marketing, you can:

Find creators who regularly speak about the topics most relevant to your brand in a matter of seconds, with help from our AI Assist technology.Simplify creator vetting with a Brand Fit Score to help you confidently choose creators who resonate with your brand and drive authentic engagement.Identify and engage with new targeted audiences to generate revenue faster.Maximize workflow efficiency and seamlessly manage influencer relationships, right from onboarding and project assignment through execution.Manage and scale your creator and influencer networks with an affinity engine that helps you find and compile a list of similar creators, and expand on your searches with AI-powered suggestions.Use Brand Safety Reports to feel confident the creators you align yourself with won’t conflict with your brand values.Confidently measure and report the full ROI of your influencer strategy.

To see our innovations in Influencer Marketing and learn how your brand can find the right influencers, at scale, watch Breaking Ground: Influencer Marketing Edition. You’ll get an overview of the platform, see example use cases in action and hear insights from our panel of experts including YouTube, Kroger, and the grocery giant’s influencer partner Soberish Mom.

Watch Breaking Ground

Influencer marketing tools for social listening

Social listening is a great way to find potential influencers for your brand. Track conversations to identify influential people who love your brand or offer a better alternative to people unhappy with your competitors.

Here are our favorite influencer marketing tools for social listening:

2. Brandwatch

Brandwatch is a consumer research platform that helps marketers understand their audience, track conversations and monitor brand mentions. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags.

Key features

Access real-time analytics and reportingMonitor your brand across 100 million+ sourcesAnalyze consumer sentiment and brand perceptionGet AI-powered opportunity and threat alertsIncrease reach with multiple language support

3. Traackr

Traackr provides detailed insights into the demographics, interests and behavior of influencers' audiences. While this feature is primarily designed to help brands understand the characteristics of an influencer's audience, it can also provide indirect insights into broader social media conversations and trends by analyzing the interests and engagement patterns of the influencer's followers.

Traackr's influencer discovery tool allows brands to identify influencers who are actively engaging with relevant topics, trends, and conversations across social media platforms. This functionality enables brands to find influencers who are already participating in conversations related to their industry or niche.

Key features

Influencer discoveryInfluencer relationship managementInfluencer campaign managementInfluencer audience insights

Influencer marketing tools for identification

Identifying the right influencers for your brand is key to ensuring successful campaigns. Some tools offer filters and engagement analytics for millions of influencers, which makes the identification process easier.

Use the tools below to find new influencers:

4. CreatorIQ

CreatorIQ is an intelligent influencer marketing platform with a bunch of creator identification features. Brands can use its AI-powered system to find recommended influencer profiles, use filters to narrow down their search, compare profiles and analyze performance metrics.

If you're evaluating your options, it's worth exploring several CreatorIQ alternatives to find the perfect fit for your influencer marketing strategy.

Key features

Build a private community of influencersView AI-powered creator comparisons and recommendationsUse advanced search filters with image recognitionFind potential influencers with existing customer data

5. Heepsy

Heepsy is an influencer marketing tool that helps you find influencers on TikTok, Instagram, YouTube and Twitch. The software lets you filter influencers and check profile analytics for every social network individually. You can also use the fraud detection feature to avoid fake influencers.

Key features

Use advanced, platform-specific search filtersAvoid fake followers with authenticity filtersCreate and export lists with selected influencersView promotional activity and cost estimates

Influencer marketing tools for outreach

Getting influencers to respond to your emails can be tough. There are thousands of brands competing for their attention, and your pitches need to stand out. Influencer outreach tools can help you automate this process and personalize your messages to increase response rate.

Here are the best influencer marketing tools for outreach:

6. Pitchbox

Pitchbox is a blogger outreach and link-building platform. Brands use it to find influencers, uncover contact details, and send automated pitches and follow-up emails. There’s also an analytics and reporting feature to help you make data-driven decisions.

Key features

Find contact details for bloggers and influencersRank identified contacts by OEP™ (Outreach Engagement Probability)Use smart templates with data and conditional logicAutomatically follow up with email sequencesSchedule email delivery for optimal days and times

7. NinjaOutreach

NinjaOutreach is a popular influencer outreach tool that lets you find email addresses, social profiles, and more in any location or niche. You can also schedule emails and follow-ups, keep track of conversations and manage influencer relationships through the platform.

Key features

Find influencer contact info and social profilesSchedule outreach emails with up to 2 follow-upsUse editable influencer outreach templatesEdit profile cards to fix any missing or inaccurate dataAdd notes, instructions and details for each leadUse Smart Tags or create your own lists to find contactsTrack influencer relationships and email performance

Influencer marketing tools for management

Managing influencer relationships and campaigns can be a hassle, especially if you’re working with multiple creators on various platforms. Influencer marketing management software can help you assign briefs, stay on top of communication, track progress, analyze results and more.

Below are our favorite influencer marketing tools for management:

8. Influencity

Influencity is an all-in-one influencer management software that helps you find, analyze and organize influencers. Brands can also use it to manage campaigns, set up workflows and forecast and measure results.

Key features

Find local influencers by setting target market percentagesCompare influencer fees and price historiesOrganize influencers into lists and share with your teamUse predictive analytics to identify the best influencersProject management to create and share influencer assignmentsAnalyze campaign progress with detailed insights and reporting

9. Upfluence

Upfluence is a one-stop influencer management solution that provides influencer identification, analysis, campaign management, product seeding, affiliate influencer management, and various other services. You can also manage influencer payments from within the platform.

Key features

Find influential customers and brand advocatesIntegrate with Gmail and Outlook to contact influencersSend and collaborate on campaign briefs and draftsKeep track of campaign progress and price negotiationsManage influencer payments in 135+ currenciesMeasure real-time performance and calculate ROI

10. GRIN

Grin is an AI-powered creator management platform designed to streamline influencer partnerships. It offers features supporting the entire campaign lifecycle, from influencer discovery and outreach to product seeding, payment and results analysis.

As you compare features, keep in mind that the market includes various solutions; some teams specifically seek out GRIN alternatives based on their workflow needs.

Key features

Utilize a website extension while Browse social media to capture key data about potential influencers.Manage influencer gifting and product seeding efficiently within a unified dashboard.Handle relationship management and process influencer payments seamlessly through the Grin platform.

Marketplace influencer marketing tools

Influencer marketplaces are ideal for brands looking to buy influencers or packaged services. It’s faster and more cost-efficient if you have a project in mind and you’re okay with giving creators more control.

Use these influencer marketplaces to buy creator services:

10. Collabstr

Collabstr is an influencer marketplace specializing in Instagram, TikTok, and YouTube. You can purchase pre-packaged services from influencers in various niches and locations. It’s a quick and easy way to create viral content for your brand.

Key featuresFind vetted influencers with packaged servicesPay influencers directly through the platformUse instant chat to interact with influencersGenerate influencer campaign briefs and contracts

11. Trend.io

Trend.io is an influencer marketplace that works a bit differently. Instead of buying pre-packaged services, you can create projects and have influencers apply. It’s ideal for brands that already have a project in mind and are just looking for talent to work with.

Key features

Create free projects with specific goalsReview and approve influencer applicationsSend products to creators and track shipmentsUse built-in messaging to chat with influencersDownload approved content with complete licensing rights

Use influencer marketing tools to make smart decisions and boost campaign results

Running an influencer marketing campaign takes a lot of work. Influencer marketing tools can help you focus your energy and resources where they matter. Find the right influencers faster, automate the outreach process, manage campaigns and payments, track progress and more.

See how Sprout Social Influencer Marketing can support your campaigns today with a personalized demo.

Get your personalized demo