11 Social messaging apps every marketer should know in 2025
Social media messaging is an integral part of daily life for most of us.
Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. But finding ways to talk directly to your consumers can seem intimidating. So, how can you integrate conversational marketing into your strategy? Enter: social media messaging apps.
Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints. These channels are approachable for consumers, social media managers and customer care specialists alike.
When choosing the right apps to talk to your audience, consider why and how people want to connect with your brand.
Do they want a quick response to a frequently asked question?Are they looking for a video consultation with an expert before buying?Do they need help using your product or service?
In this guide, we’ll break down the 11 most popular social messaging apps and their use cases. From the well-known to the often overlooked, we’ll help you find the right app(s) to reach your community.
Why should your brand use social messaging apps?
The customer journey is changing. Social media is now an essential part of reaching people, from generating awareness to creating advocacy. Consumers expect to direct message, voice chat or video call your brand when they’re in a moment of need. Social media messaging apps allow you to meet consumers’ new communication expectations while supporting your business objectives. Watch our video below for an overview of the most popular social messaging apps, along with tips to help you select the best social messaging app for your brand:
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