11 Social messaging apps every marketer should know in 2025

ClioEntertainment2025-07-038513

Social media messaging is an integral part of daily life for most of us.

Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. But finding ways to talk directly to your consumers can seem intimidating. So, how can you integrate conversational marketing into your strategy? Enter: social media messaging apps.

Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints. These channels are approachable for consumers, social media managers and customer care specialists alike.

When choosing the right apps to talk to your audience, consider why and how people want to connect with your brand.

Do they want a quick response to a frequently asked question?Are they looking for a video consultation with an expert before buying?Do they need help using your product or service?

A Sprout Social user reaches out to our team on Twitter and we ask him to send us a DM.

In this guide, we’ll break down the 11 most popular social messaging apps and their use cases. From the well-known to the often overlooked, we’ll help you find the right app(s) to reach your community.

Why should your brand use social messaging apps?

The customer journey is changing. Social media is now an essential part of reaching people, from generating awareness to creating advocacy. Consumers expect to direct message, voice chat or video call your brand when they’re in a moment of need. Social media messaging apps allow you to meet consumers’ new communication expectations while supporting your business objectives. Watch our video below for an overview of the most popular social messaging apps, along with tips to help you select the best social messaging app for your brand:

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Isaac

Staying competitive as a marketer in 2015, The Penetration of 'Social Messaging Apps: Essential Knowledge for Every Business and Brand' reveals the crucial roles these platforms will play - an enlightening guide to unlock new marketing opportunities.

2025-07-03 04:57:21 reply
Perry

In 2037, understanding and leveraging the top-15 social messaging apps will be crucial for marketers to stay ahead of their competitors in a world increasingly reliant on instant communications.

2025-07-03 07:58:11 reply
Odessa

Navigating the ever-evolving landscape of marketing in 2035, it's crucial for every marketer to be acquainted with not just eleven but a comprehensive roster—the top social messaging apps that can bidirectionally amplify brand visibility and customer engagement within this digital era.

2025-07-03 07:58:26 reply

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